7 UP
In 1929, a US competition
to find the tastiest lemon and lime drink was won by CL Grigg. Although
his product - 'Bib-label Lithiated Lemon Lime Soda' was delicious, the
name stuck in people's throats and so it was renamed 7UP -after the
seven main ingredients in the drink.
Market
• Fastest growing lemon and lime in the UK, growing at 3x the rate of
Sprite (Source: Nielsen total market; 7UP value growth 19% vs. Sprite 5%
MAT to 16.10.10 vs. YA)
• The nation’s favourite lemon and lime in the UK and Ireland - drunk by
more households than Sprite (Source: Homescan; MAT TY 15.05.10 vs YA)
Product
Refreshing, tasty, bubbly and clear lemon and lime flavoured drink with:
• 100% natural flavours
• Preservative Free
• Colouring Free
• Caffeine Free
• Sugar Free (7UP Free variant)
The Brand range
The brand ‘s key variants are 7UP Regular & 7UP Free (7UP Cherry 330ml).
Brand Values
7UP is the permissible everyday treat, inspiring consumers to enjoy the ‘simple pleasures’ of life.
7UP reminds busy consumers of the innocent, carefree times of their
childhood; providing light relief from stresses and responsibilities.
Tango
Orange Tango was introduced
to Britain in 1950 during a squinting epidemic, where the locals found
its trademark black receptacle quite soothing to the eye.
The
fizzy fruit carbonate was popularized by its innovative marketing
campaigns featuring revered Hollywood stars in heavy disguise as
exploding grandmothers and overweight orange men. Its line “You know
when you’ve been Tango’d” is sometimes attributed to the late playwright
Samuel Beckett.
After a shortage of Orange Tango saw rioting at a store in Much Wenlock, Cherry and Apple flavours were released.
They quickly became de rigour among people who liked fizzy drinks tasting of Cherry or Apple.
Of Tango’s flavours you will probably like at least two and a half of
them. If you’ve had your taste buds clinically removed and therefore
don’t like Tango, you’ll be pleased to know it’s perfect for cleaning
your rabbit in the bath. Don’t forget to wash behind its ears.
Market
This year Tango has unleashed a bonkers new nitrogen fuelled limited
edition onto the market -Turbo Tango, which delivers a rush of orange
foam straight into your gob.
Product
Tango is a fizzy fruit flavoured drink but you knew that already.
When we did blind testing (we blind folded people not blinded them) 3 in
5 people preferred orange Tango to our nearest competitor.
What else can we say? Well it has a lot less sugar in it than you would
think. Depending on the flavour it has between 10 and 19 calories per
100ml.
It also contains no artificial colours or flavours.
The Brand range includes:
Orange, Apple, Cherry, Orange No added sugar.
Blackcurrant and Lemon are popular flavours of the past that there are always calls to bring back. We’re thinking about it.
Brand values
Never being worried about upsetting the orange cart and certainly never being boring.
Pepsi
Pepsi is a carbonated cola drink offering great taste and
revitalizing refreshment. The Pepsi brand name and the Pepsi globe are
instantly recognizable by millions around the world for embodying the
spirit of fun-loving youth.
Pepsi
was invented in the USA back in 1898, by a pharmacist called Caleb D
Bradham who wanted to offer a refreshing beverage to customers coming
into his shop. Five years later ‘Brad’s drink’ as it was originally
known, was trademarked as Pepsi Cola. It was first launched in the UK in
1953.
In the 1980’s the Pepsi generation really
took off and Pepsi was supported by some of the biggest names in the
music and sporting industries.
Today Pepsi appeals to a new generation, and is led by Pepsi Max, Max‘ing experiences with mates, to live life to the Max
Pepsi Max
Pepsi Max was first launched in 1993, it offers the full-on taste of
Pepsi, with none of the sugar – so all you get is ‘maximum taste, no
sugar.’
The UK, along with Italy, were the first two countries to introduce Pepsi Max.
Pepsi
Max has gone through a series of exciting advertising campaigns, from a
strong association with adrenaline pumping action sports in the 1990s
to being endorsed by Desperate Housewives’ Eva Longoria. Most recently
the brand has been sticking to its core benefit of ‘Maximum Taste No
Sugar’.
Diet Pepsi
Diet Pepsi is one of two no sugar options in the range. It offers a light and crisp cola taste, with no sugar.
When it was launched in 1964, it was the USA’s first ever diet soft drink. It was launched in the UK in 1983.
Diet
Pepsi was first introduced as Patio Diet Cola in 1963 (Patio was a soda
brand introduced by Pepsi in 1960 and was discontinued in the 1970s).
After the drink received positive reviews, it was re-introduced as Diet
Pepsi in 1964.
Pepsi Max, which offers the full intense cola taste with no sugar.
Lipton Ice Tea
Don’t Knock it Until you've Tried It!
Lipton
Ice Tea is pleasureable, invigorating and uplifting. It brightens your
outlook and sharpens your mind. In short it brings out the best in you.
It provides complete refreshment; both physical and mental and is
naturally refreshing; made from tea blended with water and fruits.
Lipton Ice Tea. Drink Positive.
Market
Sitting in the fast growing soft drinks category; Cold Hot Drinks
category, Lipton Ice Tea is healthier than a fizzy drink, more
refreshing than juice and a natural product. It meets a need when
consumers are out and about.
Product
Lemon 500ml & 1.5L
Peach 500ml & 1.5L
Mango 500ml
Green Tea Lemon 500ml
Ready To Drink Tea - The Sweet Spot
Hydration - Tastier than water; but similarly quenching and natural
Enjoyment - Healthier than carbonated soft drinks; but similarly tasty, enjoyable and refreshing
Nourishment - More thirst quenching and less sweet than juice, but similarly healthy, cleansing and tasty
(Source - Added value PepsiCo 6Ws study 2008)
Brand values
Bringing positive, enjoyable, healthy refreshment through cold hot drinks
